This page contains important information about how Genius Medical Middleware uses this website, handles personal information, uses cookies and sets the terms for using this site.
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Genius Medical Middleware is a specialist service from Genius Online Limited.
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'Genius Online Limited'
The South Barn
Broughton Hall
Skipton
BD23 3AE
United Kingdom
Email: hello@genius.online
Telephone: 01756 701222
Company number: 06975000

Privacy Policy

Introduction
Genius Online Limited, trading through Genius Medical Middleware, respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information we collect through this website, how we use it, how we protect it and what rights you have.
This policy applies to visitors to the Genius Medical Middleware website and to people who contact us through the website, email, telephone or other business enquiry routes.
It does not cover the privacy practices of third-party websites or platforms that may be linked from this site.

Who we are
Genius Medical Middleware is a specialist healthcare digital experience, website and middleware service operated by Genius Online Limited.
For the purposes of UK data protection law, Genius Online Limited is the data controller for personal information collected through this website and through direct business enquiries.

Information we may collect
We may collect and process the following types of personal information:

Information you give us directly
This may include:
* Your name
* Job title
* Organisation
* Email address
* Telephone number
* Website address
* Details about your project or enquiry
* Information about systems your organisation uses
* Any other information you choose to provide through a form, email or conversation

Website usage information
We may collect information about how visitors use our website, including:
* Pages visited
* Time spent on the site
* Referral source
* Browser type
* Device type
* Approximate location based on IP address
* Interaction with forms, buttons or content

This information helps us understand how the site is performing and how we can improve it.

Technical information
We may collect limited technical information such as:
* IP address
* Browser version
* Device information
* Operating system
* Cookie preferences
* Site performance information⠀

How we use your information
We may use personal information to:
* Respond to enquiries
* Arrange meetings or discovery calls
* Provide information about our services
* Understand your organisation’s needs
* Prepare proposals, audits or recommendations
* Improve our website and user experience
* Monitor website performance
* Maintain website security
* Manage business relationships
* Send relevant updates where you have asked to receive them or where we have a lawful basis to do so
* Meet legal, regulatory or accounting obligations⠀

We do not sell personal information.

Lawful basis for processing
We process personal information only where we have a lawful basis to do so. This may include:

Consent
Where you have actively agreed to receive certain communications or allowed the use of non-essential cookies.

Contract or pre-contract steps
Where we need to process information to respond to a project enquiry, prepare a proposal or provide services.

Legitimate interests
Where we have a reasonable business interest in responding to enquiries, improving our website, developing our services, managing client relationships and marketing relevant services to business contacts, provided those interests do not override your rights and freedoms.

Legal obligation
Where we need to process information to meet legal, tax, accounting or regulatory obligations.

Health and special category data
This website is intended for business enquiries about healthcare digital services. It is not intended to collect patient medical information.
Please do not submit patient-identifiable information, medical records, clinical information or sensitive health details through our website forms.
If Genius Medical Middleware is engaged to work on a project that involves patient data, clinical systems or special category health data, we will agree appropriate data protection, security, processing and contractual arrangements before any such work begins.

Sharing your information
We may share personal information with trusted suppliers and service providers who help us operate our business and website, such as:
* Website hosting providers
* Email and communication platforms
* CRM systems
* Analytics providers
* Professional advisers
* IT support providers
* Project delivery partners where relevant

Where suppliers process personal data on our behalf, we expect them to protect it appropriately and use it only for the agreed purpose.
We may also share information where required by law, regulation, court order or other legitimate legal process.

International transfers
Some of the systems or suppliers we use may process data outside the UK.
Where this happens, we will take appropriate steps to ensure that personal information is protected in line with applicable data protection law.

How long we keep information
We keep personal information only for as long as necessary for the purpose it was collected.
Enquiry information may be kept for a reasonable period so we can manage business relationships, follow up on opportunities and maintain records of communications.
Where information is needed for legal, accounting or contractual purposes, we may keep it for longer in line with applicable retention requirements.

Your rights
Depending on the circumstances, you may have the right to:
* Ask for access to your personal information
* Ask us to correct inaccurate information
* Ask us to delete your information
* Ask us to restrict how we use your information
* Object to certain types of processing
* Ask for information to be transferred to another organisation
* Withdraw consent where processing is based on consent
* Complain to the Information Commissioner’s Office

To exercise your rights, please contact us at hello@genius.online.
You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how your personal information has been handled.

Marketing communications
We may occasionally send relevant updates, insight or service information to business contacts.
You can opt out of marketing communications at any time by following the unsubscribe link in the email or contacting us at hello@genius.online

Security
We take reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, alteration or disclosure.
However, no website or online transmission is completely secure. Please avoid sending sensitive patient or clinical information through website forms.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on this page.

Last updated: August 2026

Cookie Policy

What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites work, remember preferences, understand how people use the site and, in some cases, support marketing or advertising activity.
Cookies may be set by the website you are visiting or by third-party services used by that website.

How we use cookies
The Genius Medical Middleware website may use cookies and similar technologies to:
* Make the website work properly
* Remember cookie preferences
* Understand how visitors use the website
* Improve content, design and performance
* Measure marketing activity
* Support embedded content or third-party tools⠀

Types of cookies we may use
- Essential cookies
These cookies are needed for the website to function properly. They may support security, page loading, form submission or cookie preference management.
Essential cookies do not usually require consent.
- Analytics cookies
These cookies help us understand how visitors use the website. For example, they may show which pages are visited most often, how people move through the site and where improvements can be made.
We use this information to improve the website and user experience.
- Functional cookies
These cookies may remember choices you make, such as preferences or form details, to improve your experience.
- Marketing cookies
These cookies may be used to understand marketing performance or show more relevant content through third-party platforms.
We will only use non-essential cookies where we have the appropriate consent or lawful basis.

Managing cookies
When you visit our website, you may be asked to accept, reject or manage non-essential cookies.
You can also control cookies through your browser settings. Most browsers allow you to block cookies, delete cookies or receive a warning before cookies are stored.
Please note that blocking some cookies may affect how the website works.

Third-party cookies
Some cookies may be set by third-party services used on our website, such as analytics tools, embedded media, form tools, CRM tools or marketing platforms.
These third parties may process information according to their own privacy and cookie policies.

Cookie updates
The cookies used on our website may change as we develop the site or update the tools we use.
We recommend reviewing this Cookie Policy periodically.

Last updated: August 2026

Website Terms of Use

About these terms
These Terms of Use explain how you may use the Genius Medical Middleware website.
By using this website, you agree to these terms. If you do not agree, please do not use the website.
This website is operated by Genius Online Limited.

Website information
The content on this website is provided for general information only.
It explains the services, thinking and capabilities of Genius Medical Middleware. It should not be treated as legal, clinical, medical, regulatory, technical security or professional advice.
You should take appropriate professional advice before making decisions that rely on legal, clinical, technical, regulatory or data protection matters.

No medical advice
This website does not provide medical advice, diagnosis or treatment.
Genius Medical Middleware provides digital, creative, UX, website, middleware and technology services for healthcare organisations. We are not a healthcare provider and we do not provide clinical services through this website.
If you are a patient seeking medical advice, please contact an appropriate healthcare professional.

Intellectual property
Unless otherwise stated, the content on this website, including text, design, layout, graphics, imagery, branding and other materials, belongs to Genius Online Limited or is used under licence.
You may view, download or print pages from the website for your own internal business evaluation.
You must not copy, reproduce, distribute, modify, publish, commercially exploit or use website content without our written permission.

Acceptable use
You must not use this website in a way that:
* Breaks the law
* Infringes the rights of others
* Attempts to gain unauthorised access to systems or data
* Introduces viruses, malware or harmful code
* Disrupts or damages the website
* Scrapes, copies or extracts content at scale without permission
* Submits false, misleading or inappropriate information
* Sends patient-identifiable medical information through general website forms⠀

Links to other websites
This website may contain links to third-party websites.
These links are provided for convenience only. We are not responsible for the content, security, privacy practices or availability of third-party websites.

Availability
We aim to keep the website available and working properly, but we do not guarantee that it will always be available, uninterrupted, secure or error-free.
We may update, suspend or withdraw parts of the website at any time.

Liability
We take reasonable care to keep website content accurate and up to date, but we do not guarantee that all content is complete, current or free from errors.
To the fullest extent permitted by law, Genius Online Limited is not responsible for loss or damage arising from use of, or reliance on, this website.
Nothing in these terms excludes or limits liability where it would be unlawful to do so.

Project enquiries
Submitting an enquiry through this website does not create a client relationship, contract or obligation for Genius Online Limited to provide services.
Any services will be subject to separate written agreement, scope, terms and commercial arrangements.

Changes to these terms
We may update these Terms of Use from time to time.
The latest version will always be available on this page.
Last updated: August 2026

Governing law
These terms are governed by the laws of England and Wales.
The courts of England and Wales will have exclusive jurisdiction over any dispute arising from or related to use of this website.# Contact

For questions about these policies or the website, please contact:
Genius Online Limited
The South Barn
Broughton Hall
Skipton
BD23 3AE
United Kingdom
Email: hello@genius.online Telephone: 01756 701222